The Story Behind Our Approach
We started because we kept seeing the same problem. Companies would hire consultants who'd deliver beautiful decks full of buzzwords, then disappear. Six months later, nothing changed. We thought there had to be a better way.
How We Got Here
Back in 2018, Helena Ventriss was working at a mid-size manufacturing firm. They'd just paid $80,000 for a marketing strategy that looked impressive on paper. But when it came time to actually use it? The recommendations didn't fit their budget, their team, or honestly their reality.
That experience stuck with her. She'd spent years in strategy roles at larger firms, and kept noticing this disconnect. The strategies were technically sound, but they rarely accounted for what businesses could actually implement.
So she started Mineralova Hub with a different premise: strategy work should be built around what you can realistically execute, not what looks good in a presentation.
What Actually Drives Our Work
Realistic Timelines
We don't promise transformation in 90 days. Most strategy work takes six months to a year before you see meaningful results. We'd rather set honest expectations than overpromise.
Budget-Aware Planning
Every recommendation we make includes implementation costs. If something requires hiring three people or a $200k ad budget, we say that upfront. No surprises halfway through.
Iterative Testing
Markets change. What worked last quarter might not work next quarter. We build strategies that expect adjustments, not perfection on the first try.
Our Process Evolved From Real Failures
In our first year, we had a client in the logistics space. We built them this comprehensive positioning strategy based on industry research and competitive analysis. It was solid work.
Three months in, they told us they couldn't execute most of it. Their marketing team was two people, not the five we'd assumed. Their sales cycle was nine months, not three. We'd built a strategy for a company twice their size.
What Changed After That
We completely rewrote how we approach discovery. Now we spend the first few weeks just understanding operational reality. What's your actual team capacity? What's already on your roadmap? What initiatives have failed before and why?
The Questions We Ask First
- What constraints are we working within (budget, team, time, tech stack)?
- What's already been tried that didn't work?
- Where are the internal bottlenecks likely to be?
- What does success look like in 12 months, not 3 years?
- Who needs to approve decisions, and what's their priority?
These aren't glamorous questions, but they're the ones that determine whether strategy work actually gets implemented or sits in a drawer.
